Due to booming popularity of their usage, many people wonder if modern security systems are really effective or merely a fad. Its easy to explain how security and alarm systems work in terms of the functioning and processing of their hardware and software components, but the big question is: Do they really work?

The most accurate answer would be: Yes, but it depends.

The answer could be different for many users in different circumstances. To explore this answer further, lets look into the basic works: the function of each security component and how theyre put into use.

Controlling components

The controlling components are the devices used to arm and disarm the other security system components. These devices include computers and mobile devices like tablets and smart phones that can display the control panel where users access the controls for arming and disarming individual components. The control panel is also whats used to communicate with other people, or members who have access to the control panel to alert them about any breach or intrusion, and to communicate with a security monitoring company, if they are actively using their services.

Control panels require that pass codes be entered before any component can be armed or disarmed. Literally, the control panel is the key to the entire security systems network. To ensure the security of the protected premises, the devices used to access the control panel should be kept secure, and people who have access to them should be limited.

Handheld remote controls are also controlling components that can be used to arm and disarm individual components. For security systems that dont have a central control panel, remote controls are the only controlling components that can be used for arming and disarming each device. However, compared to systems that use a control panel, handheld remote controls can be used by anyone and are easy to lose and misuse, so the security of the protect premises cant be optimally guaranteed.

Sensory and surveillance components

These components include devices such as motion sensors, window sensors, door sensors, and surveillance or CCTV cameras that detect or capture evidences of any breach or intrusion. These devices, when armed, will send out a signal to the control panel and the alarm components to trigger the alarm system once a breach is detected.

Alarm components

Alarm components include sirens or bells that produce high-decibel ringing sounds when a breach is detected to alert the people who monitor the protected premises. The loud alarm sounds alert the people inside the premises that a breach occurred, and also warn the intruders that they have been detected and someone is on their way to check the premises.

The sensory, surveillance and alarm components work hand-in-hand. Alarm components will not work without the use of sensory and surveillance components. Likewise, sensory and surveillance components are ineffective without the alarm components.

Accessory components

Accessory components, such as stickers and signage that inform people that the place is protected by security systems, are useful in deterring potential intruders before they even attempt to perform any break-ins. Though the whole security system can work adequately without these components, theyre still effective as preventive measures.


Each security component has a part to play in the whole security system. The components should work together to ensure the security of the protected premises. So long as the security system is complete and functional, it will remain effective in minimizing the likelihood of potential intrusions.

So, do security systems really work? Yes. But then again, it depends on whether the components are working properly together.

If you're looking to get SEO done on your business website, then you may be thinking about hiring an SEO firm to do it for you. After all, search engine optimization is quite technical and you will need someone experienced in order to properly optimize your site so that you get higher rankings and traffic. So, in this article, we will be focusing on a few tips that will help you to choose a great SEO firm that will drive results and not just be a waste of money.

The first thing you should look for is a lot of past reviews from business clients. It is extremely important to choose an SEO firm that has done a lot of SEO work in the past and are quite effective at ranking local and business websites. If they don't have many client reviews, then this is definitely a bad sign. If they have a lot of reviews but the majority of them are negative, then you should avoid hiring that firm.

Next, when you are looking at their reviews and testimonials, you should look for specific screen shots from Google Analytics and other sites that track rankings. You should be able to see when they were hired and how soon after they were able to achieve results of higher rankings and traffic. If the firm doesn't have any screen shots showing this kind of data, then that is another red flag.

Thirdly, another tip is that you should look for an SEO firm that offers a variety of SEO services and not only one or a few. This means that they should be able to thoroughly analyze your website, do keyword research, build backlinks, build citations, remove penalties etc. If an agency doesnt provide full SEO service, then this means that you will have to hire other agencies or freelancers which is quite frustrating, time consuming and costly. It is a much better idea to hire one agency like the one at https://www.serendipity-online-marketing.co.uk/ who will fulfil all of your SEO needs.

When you're looking at possible firms, you should pay attention to how easy it is to communicate with them. This means that you should have a few calls and consultations with the firm before you decide. These calls will give you a better idea of whether you can clearly communicate with them or not. If there are communication issues, then you surely won't be satisfied with their work.

Lastly, it may be best to look at a couple of local options first before you look at what is available on the internet. Of course it doesn't matter where the firm is located since SEO work can be done anywhere. However, if you can work with a local firm that has lots of good reviews and a competitive price, then it is definitely better to go local. This will allow for easier communication and you can even go into their physical office to work with them on your site.

In closing, when it comes to choosing the right SEO firm, be sure to keep the above tips in mind. Once you do, your site will surely get higher rankings and more visitors that will significantly boost your business.

SEO-search Engine optimization is one of the hot topic in the current world of internet as anything and everything is accessed, used created and promoted through internet. We must have already known about how search engine works, the ways of writing contents effectively so that they get a better rank on website, etc. Now let us throw some light on the benefits of search engine optimization.

Helps to pull traffic

We know that the ranking of any page on a website depends on the number of clicks it receive. More the number of visits better is its ranking. So, using SEO we can create contents with keywords, title tags, metadata which will be shown as the search result. This will help us to get increased traffic on our site.

Cost Effective

The main target of SEO is to get users who are looking for products and services online. As SEO uses inbound strategy of doing business it need not spend money on making outbound call to customers to sell their product and services. So this strategy of using SEO can benefit start-up as well as well-established firms in making money.

Make Site User-Friendly

SEO tools creates the site with a proper architecture and links so that it is easily navigable and makes searching easy. Also, it helps the search engines in crawling easily on the site.
Exposure to Business

Getting the page, a good rank makes it come on the top results in the search, which increases the brand awareness of the site publishing the content. This makes the brand more trustworthy and people would generally prefer visiting such sites.
Gives better ROI

Unlike the ROI received from normal ads an SEO enabled site gives a better rate of interest. So is it advised to get the site done from a better SEO company so that your every penny is spent well.

Helps Customer Get Better Results

What one looks from the website is information, and only the sites which are good, having some genuine content which are helpful to the user. And people would generally pay their visit to the site which comes first as search result because they are considered to contain all these features.

Anyone can create an SEO

Finally, the most important thing of all is that one can create his own SEO i.e. he need not invest on anything and can make money. There are many SEO reports available in the market which has some steps tips to increase your sites ranking.

Barristers in England are one of two types of lawyers in England, the other being solicitors. It is worth noting that barristers are advised by solicitors to provide advice or advocacy for persons being prosecuted in cases presented before the United Kingdom's criminal courts.

Lesser offences like benefit fraud, possession of drugs or driving charges are listed at Magistrate courts, where solicitors are mostly active while more severe charges like supplying of drugs, murder, or fraud are presented before Crown Courts, one of the main domains for barristers. More difficult cases could reach the Supreme Court or the Court of Appeal.

Realities of a Criminal Barristers Job

It is vital that a criminal barrister possesses a sense of dramatic and theatrical timing. However, excellent oratory skills are just part of the bigger picture. Good time management, a level head, and tact are all essential skills a barrister should possess. At the same time, it is vital that a barrister be someone who can inspire a level of confidence in clients from different walks of life. This is important as some clients can be quite unpleasant, scary or tricky to deal with considering their backgrounds.

These law professionals often handle more than one case a day, and often at different courts. Often, the cases they are handling are poorly prepared by their instructing solicitors. At the same time, it's common for barristers to have to deal with missing witnesses and defendants and to be handed extra cases at short notice. As such, adaptability and stamina are qualities a barrister should possess. The success of a case rests on how effective a barrister is when it comes to case preparation, and their awareness of the ever-evolving sentencing policies and laws.

While a career as a barrister is great, the starting pay for baby barristers on publicly-funded cases is quite abysmal. Barristers could make as little as 10,000 pounds annually for the first few years of practice. However, as they rise in rank and experience, the pay can be quite good.

It is worth noting that most experienced barristers are self-employed law professionals running private practices but operating within the charter of a set of Chambers. Such barristers operate under tenancy agreements and pay a percentage of their incomes or a certain amount of money (rent) every month - sometimes both - to be members of chambers. Chambers provide private barristers clerical support and accommodation.

Employed criminal barristers, on the other hand, work as employees of larger organisations within the private or public sectors. These professionals are typically paid a salary, and often handle cases on behalf of their employers only. Employed barristers are subject to the Bar Councilâs Professional Conduct Code, and their advice is only entitled to professional privileges rather than disclosure.

If you're facing legal problems or have criminal charges made against you, and want legal advice, then it's a good idea to find and engage a criminal barrister. Read on for more information on choosing a criminal barrister.

During your search for a barrister, you should find reviews such as those shown below:

There are still a lot of businesses out there that do not realise that they need to have a website for their business. Not having a website will cause you to miss a lot of business opportunities and will stop many potential customers from knowing about your business. However, this does not mean that you should get a quick website up. There are many reasons why you need to invest in a professional website for your business.

More Credibility

When a consumer sees something new such as your business, their first instinct is to get their mobile phones out to find out more online. Your website and Facebook page are where they will head first and if you do not have a website this can be a problem. Having a professional website that is mobile friendly will make consumers feel better about your business.

When you have a professional website, you will appear more credible to the consumer, here's a great post on web designing. If you have an unprofessional website, consumers will assume that you are not operating to the same standards as your competition that does have professional websites. This will lead to a decrease in your sales and a loss of trust in your brand.

You Will Save Money In The Long Run

There are many business owners who are penny wise and pound foolish. These people will quickly put up a DIY website because they feel they will have an online presence and that is all that matters. The problem is that these websites will not be polished and may not have all the information that you consumers need.

When you hire a professional to create your website, you are sure that everything will work correctly. They will also be able to determine the content that your website needs to attract customers and pitch your business to them. The reason why some business owners do not go this route is the costs. Professional websites cost more than DIY ones, but in the long run they will be more cost-effective.

Your Business Is Available All The Time

There are times when potential customers will look for your business outside of office hours. This is not a problem when you have a professional website because the website will be there at all times to provide consumers with the information that they need. The customer will be able to see what time you open and send you a message that you can respond to when you open up.

If you have a retail business, you could make sales overnight through the website. This will increase your revenue because you are technically open all the time. A professional website will also offer your customers a place to contact you when they have an issue with your service or products.

There are many reasons why you need to have a professional website. Professional websites do cost more than the DIY option, but they will work correctly and will hold all of the content that your customers need to see.

Reduce the number of incoming customer service calls to your online business in order to reduce costs and free up employees to focus on customer retention, says certified HubSpot UK partner
Concentric Marketing. read this short article to find out how.

Especially around the holidays, online businesses can experience a spike of calls to their customer service phone line. Since businesses may not have the resources to handle this surge in calls, it could lead to an decline in sales and customer satisfaction. Depending on the reason for the incoming call, the company also have may have to resort to providing customers with free upgraded shipping, free gifts or discount coupons, which will increase its overall costs.

By making some minor adjustments to the website, the company can experience the following benefits:
Reduce the need for additional customer service employees;
Reduce costs of receiving inbound calls;
Provide fewer customers with discounts or freebies;
Employees can spend more quality time with customers;
Increase customer satisfaction and retention efforts.

How to Reduce Customer Service Phone Calls

1. Highlight the shipping and return policies. Most customers will call customer service when they are uncertain of how the company handles shipping and returns. Provide this information on the order page, or otherwise have these links clearly visible in the header or footer. The more locations these links are displayed the better, so consider placing it in the header, product page, cart summary and help/customer service pages.

2. Give realistic delivery estimates. Since businesses are unable to control the delivery date after the order is handed to the shipping carrier, they should allow for flexibility in case of delays. If orders normally take up to 14 days to arrive, then let customers know that during the holidays it could take 20 days. Allow customers to easily select expedited delivery options so that can have the opportunity for the order to arrive on time during the holiday season.

3. Provide tracking on shipped orders. If the customer is anxious about the order arriving on time or if it is delayed, they will call customer service. Companies that offer their customers tracking numbers for orders when shipped greatly reduce the number of these types of call. Customers can personally track where the order is themselves and resolve any delivery issues directly with the shipping carrier instead of going through the company. This can be done by setting up the shopping cart and fulfillment center with real-time shipping.

4. Increase communications. The more you communicate with the customers, the less likely they will be calling customer service. For instance, when customers have trouble placing the order through the website, they will often follow-up by calling customer service to ensure it was received. Within the confirmation e-mail, provide the expected shipping and delivery dates. In addition, send another e-mail when the order actually shipped and when the order is delivered. This is especially helpful when customers send orders as a gift to someone else.

5. Vamp up the customer service section. Make sure the customer service section of the website includes frequently asked questions to the company. If the business is not sure what they are, ask the customer service employees to brainstorm a list or have them begin to keep track. Some common information to include in this section are:

Shipping policy;
Estimated delivery times;
Shipping carriers the company uses;
If estimated delivery options are available;
How shipping costs are calculated;
Refund policy.

Focusing on Reducing Customer Service Calls

Online businesses should focus on their website design to ensure that the information customers need is available on the website and can easily be found. By paying this additional attention to the website, it can reduce its costs and increase customer satisfaction.

Nearly every brand new year offers the prospect of improved and increasingly ideal circumstances, and it's exactly the same story when running a business, as we compose our businesses plan of action and projections for continuing our businesses expansion for the fiscal year. But on the flipside, it can also be the bringer of hardship and catastrophe. As we head right into the new business year with hopefulness for just what it may bring to fruition, why don't we go over some important business areas of interest that can be of assistance in pointing our fate in the direction of the improvement and victory we anticipate, and making sure we're immune to hazardous and painful results we would rather avert.

Knowingly Build a Better Work Culture

Business culture blankets a great deal of issues integrating beliefs, values, interplay between people and behaviours. Business culture is evolved by a range of elements including management style, individuals hired and an enterprise's end goals. And yet the main factor upon your working environment is undoubtedly the proficiency of your leaders in leading.

Get Creative

The creativity that could generate new solutions and also the development of solutions to move the firm along is distinct from the structured thinking that is needed to manage every detail and make sure they are being maintained as well as ticking along well. To be positive your enterprise endures at the leading edge, you should ensure there is the time as well as energy for creative and cutting-edge brain-storming. The first step to delivering high levels of invention is to track where you spend your time, and then handing over the humdrum jobs which may simply be erased from your to do list. Then, book time for putting heads together and also improving on notions that might boost or break your business through to the next level.

Concentrate on the Core Competencies of Your Business Enterprise

Making an effort to save financial resources by doing every single thing yourself, could actually hurt your company. Outsourcing can spare you from routine tasks so you can be engrossed in the most vital capabilities of your business enterprise. In addition by helping your employees to prioritize their main proficiencies; they operate from their strong points, and they can also focus on the specific endeavors you selected them for. One straightforward example is getting an outsourced service provider to handle your businesses offices making it spotless and also ordered. Other options are marketing, bookkeeping, along with IT disaster recovery.

Cleanliness Adds A Boost To Performance

Our work environment not only marks out our connection with our job but on top of that, the value of work we accomplish. A messy office causes staff distraction and mayhem, not to mention, restraining the workflow that is most desirable for the company we work in. One of the essential components of the practice of good management is ensuring your work area is fit for purpose and also pleasant. An organized office swiftly influences a person's state of mind which subsequently alters their actions. In brief, a clear and orderly workplace contributes to an increase in competency.

A criminal defence solicitor deals with many forms of criminal activity, and this article will provide information on the top different types of crimes this type of solicitor manages. Some solicitors may deal exclusively in criminal cases, while others may offer a more broad service to clients.

Money Laundering

Money laundering is defined as the hiding of the origin or location of money or other assets. The assets or money could be the proceeds of the crime such as a burglary; however, it is also possible that the money is obtained due to tax evasion or fraudulent accounting. Rather than arousing suspicion by spending large amounts of money that would typically be unobtainable, a money launderer will deposit the large amounts into a "hidden" bank account removing any trace of where the assets are placed or where they originated.

Identity Fraud

One of the most common and increasingly popular types of crimes a criminal defence solicitor has to manage is identity fraud. Identity fraud is becoming simpler to complete because people are no longer as security conscious regarding their personal details. Passports, driving licenses and credit cards are easily copied online by those who are able to do so and know how to perform the procedure.

A victim of identity fraud can find themselves losing assets and facing large loans without knowing how the debt had originated. In fact, it is also possible for victims to end up facing criminal charges without having carried out any criminal activities.

Internet And Computer Fraud

Internet and computer fraud, as with identity fraud, is a growing difficulty facing people across the globe. Common fraud procedures include attempting to obtain users' personal information by sending "phishing" emails pretending to be from authority sources and hacking into the individual's personal databases. Once information has been obtained, the data is used to conduct criminal activities.

Drug Importing And Supply

People involved in drug importation and supply will often work for larger organisations within various countries. Drug smuggling is a highly lucrative activity, and despite the risks involved, people continue to smuggle for the monetary rewards. In some cases, the individual caught may just be the tip of a drug cartel, but this is the case that a criminal defence solicitor will have to face.

For instructions on searching for a criminal defence solicitor, and information on how they mount an effective defence against such charges, read on here.

Marketing is the lifeline of almost every business. This is how a business steps out and informs people that they are and they exist. Successful marketing results in successful sales.

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.

Getting Word Out

For a business to succeed, the product or service it provides must be known to potential buyers. Unless your business is known in the community and have communication with your customers readily available, you have to use marketing strategies to create product or service awareness. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers.

Higher Sales

Once your product, service or company gets on the radar screen of your prospects, it increases your chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered. Your sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed.

Sourced from: http://smallbusiness.chron.com/importance-marketing-success-business-589.html

There is paid marketing and this is usually done by established companies but if you are starting out, you need something affordable. Small companies might not be able to afford a marketing budget but they can use what is already available. They can create local awareness by giving business stories to local newspapers or magazines or make use of email marketing.

Create local awareness.

Gaining coverage in local papers, trade magazines and websites can greatly increase name recognition and educate people about your business - driving new customer acquisition. While many growing businesses in competitive landscapes may want to hire an expensive public relations firm, startups and small businesses can start off with some simple “do-it-yourself” PR.

Start by researching publications and writers that cover your industry -- or local business. Once you have a grasp on the writers you want to reach and the stories they typically write for their publication, craft a pitch around your business that will pique their interest.

Increase lead generation and customer engagement with email marketing.
According to a recent survey conducted by Ascend2, email is the most effective digital marketing tactic, the one that delivers the best ROI and the least difficult to execute. Start a customer newsletter that offers timely information about the business, special promotions or an inside look at the company. This helps build a community with your customers, and it keeps your product and business on their minds.

Sourced from: https://www.entrepreneur.com/article/241607

If you have done all you can and still there is no improvement, you should consider hiring a marketer. There are signs that you cannot ignore like stagnant sales or you simply are not doing any sort of marketing.

Signs that you should hire a marketer

Sales are Stagnant

If you know there is a market for your product and service, and you’re confident that your customer service, sales team and pricing are stellar, the problem with lagging sales could well be ineffective marketing. One easy way to tell? Many marketing agencies offer a free brief consultation. Take a couple of them up on it!

They’ll take a look at what you’re doing now and offer some suggestions for improvement. You’ll come away with a feel for how much your marketing is holding you back – and hopefully, a feel for which agency you should work with.

It’s Not Getting Done


We get it. You are doing five jobs. It only makes sense to give priority to the ones that immediately pay the bills or put out the fires. Because marketing takes time and strategy, it quickly moves to the bottom of the pile. Since marketing is the only thing a marketing agency does, they can simultaneously take it off your plate and make it top priority.

Sourced from: http://blog.hubspot.com/insiders/should-i-hire-a-marketing-agency