It is not just enough to create SEO content, it is important to know the user intent, before creating content. User intent is to know about what users are searching for and the problems for which they need solution. Google has the ability to recognize user intent, and it display search suggestions according to that intent. For example, when users type a single word in Google search engine, it displays relevant queries to that single word. This is why SEO content and user intent, go hand in hand, and are important for an SEO expert to understand.
In order to relate SEO Company content with user intent, it is important to understand different types of user intent Entrepreneur.
Informational User Intent
When people enter queries in their search engines, they do it to learn information about a current topic or a subject relevant to their studies. These searches are in large volumes and it is related to SEO content. When users type in with the intent of looking for information, they do so to get a clear answer to their query, and quickly as well. This can be achieved through featured snippets, as they give relevant and quick information to the user Search-Engine-Journal.
Navigational User Intent
Navigational intent occurs when a user knows about a brand and a company, but they want assistance with navigation of their page or website. The search queries that users type into search engines, include brand or companys name, or the name of a specific product or service. The SERPs show the homepages of a product or service, and they will also include things like news coverage related to them.
Commercial User Intent
These queries are a combination of informational and transactional; when users type in search queries, they want to make a purchase, but they are looking for information to make a decision. SEO pages that are developed keeping in mind the commercial intent, are done so to encourage or persuade the user to make a purchase.
Transactional User Intent
When users type in their search queries with transactional intent, they usually search for things like price or cost. They have made up their mind about purchasing a product or service, but they want to know its price. These queries take them to commercial pages, that have products, services and subscription offers in them Search-Metrics.
The best way to determine if the SEO content of website matches the user intent is to use Google Analytics, and find out the best performing keywords of a website. The best performing keyword would tell an SEO expert about which type of user intent is being followed on the website.
After understanding the best performing keywords, the SEO expert would be able to improve the keywords and target their audience better. Knowing that user intent is an SEO trend, brands should make use of it, because their competitors are.