Knowledge about SEO is not the only thing that would make a marketing campaign, a success. There are skills that SEO experts need, to target the right audience and use the right content, but not every Chicago SEO expert has them. Companies, before they hire someone for SEO position, need to analyze whether the candidate has the right set skills or not.
An SEO expert should be able to apply his critical thinking skills, in case an SEO campaign isnt working. He should be focused on answering questions like what happened, why it happened and what needs to be done about it. SEO experts apply their critical thinking skills by focusing on finding long term solutions, and not on building a short term bridge.
When companies are looking to hire an SEO expert, they should give them scenarios like, what they would do when they enter a conflict with the client, he disagrees with the solution proposed and the next appropriate steps which should be taken.
SEO experts should have speaking skills, because they need them at the conferences they attend or when they meet clients. If an SEO expert is not able to convince internal teams about what case studies to focus on or what material to write about, then they wont be able to make a marketing campaign, successful.
An SEO should have programming knowledge, so that they are able to understand things like page speed, HTML tags, microdata tagging and server side redirects. Technical skills would help SEO experts understand how a website is developed and the changes that need to be made, according to the changing algorithms of search engines.
SEO expert should have writing skills, which would help him in writing content for websites. At times, SEO content needs inspiration for writing, and they can derive this inspiration by searching other websites like Quora, Google search engine or YouTube search engine, to know what people are talking about and what they want to know.
What connection has social skills with SEO? Social skills give SEO experts a chance to interact with other experts, and learn about the trends in the market. Sharing knowledge, listening to others, and asking questions is what give SEO experts a chance to learn more. They might learn something helpful about a technical issue, that they are facing problems with or a new approach towards SEO.
SEO experts should have good analytical skills, because they help them in analyzing the SEO performance of a website, setting up a strategy that is appropriate for a brand, and creating Key Performance Indicators, that are aligned with the objectives of a company. SEO experts, who have good analytical skills, also know how to use Google Analytics for their website, analyze the data that they collect from this tool and use it accordingly. If an SEO expert isnt able to make use of analytical tools or have the ability to analyze data that he obtains, then it wont do any good for the company.