SEO content should be appealing and attractive enough to get visitors to a website. If the content is boring, lacks references and research, then less people are likely to read it. When writing SEO content, SEO copywriters should make sure that they include important things.
SEO content should contain keywords, which are relevant to the products and services of a company. If the content doesnt include relevant keywords, then it wont appear in search engine results either. However, the most important thing is to include keywords in every line and paragraph. This is because such an attempt wont make any sense. Moreover, when people read one word, more than three times in a single line, they would feel that the content is developed for promotional purposes only.
Different Kinds Of Content
It is not necessary to promote the products and services of a company, with the help of articles only. SEO copywriters can sometimes write blog posts, social media statuses, or a short paragraph every day, which holds some meaning engine specialist.
The content can include graphs, pictures and other forms of representation of information. Content should be developed in a way, that it is easy to read, which is why using pie charts and graphs would be a smart choice.
Writing What People Want To Read
SEO copywriters need to research about user intent. They need to write things, they know the reader wants to read. For example, if the reader of a news website is more interested in what is happening currently, as compared to the history of World War I, then that is what the SEO copywriter is going to write about.
To know more about what people want to read, SEO copywriters can use Quora and other online forums to research about the questions people are asking. For example, if Samsung wants to write content to promote its smart phones, then they should address queries of their customers on different forums. They can also write articles about their current products, address the problems customers are facing, and explain the features of the smart phone.
To promote SEO content, SEO copywriters should know about technical SEO. Copywriters need to understand how to promote a page in the best way possible. They have to get their page indexed, so that it appears in Google Search Results. Moreover, they should learn how they can link different blog posts with each other, so that when a reader goes to one blog post, they visit other web pages as well.
Understanding the technical side of SEO helps users optimize a web page. They understand how they can use keywords for website optimization, and the things they should avoid. Another technical aspect is to keep the images on a page smaller, so that the page doesnt take too long to load.
Auditing is important. It tells a copywriter, whether the content they are writing for a website is working or not. They can analyze content and its outcome by using Google Analytics. Google Analytics will tell them whether the traffic towards their website has increased, after they used keywords or not. This same auditing tool will tell copywriters, if the website traffic and conversion rate has increased.
If the traffic and conversion rate are the same, then this means that the SEO marketing campaign isnt working. This could be because the content is not appealing enough, or it is of no help to the readers. If a copywriter only writes compliments about the company he is promoting, and nothing valuable for the reader, then no one would want to read it.
When people like a website, they bookmark it, and visit it frequently. However, if they dont find any fresh content on it, but only old posts, then they would be less willing to visit such a website again. SEO copywriters should always post fresh content, in the shape of text, pictures or videos. This way, whenever the target market visits the website, theyll get to read something new.
The SEO content that copywriters post on their website or blogs, should be engaging. They shouldnt just provide a simple solution to the reader, it should make them think. Readers should ponder over what the article has discussed, and would provide their feedback on the website. The bloggers or SEO content writers should reply to such comments, to make the reader feel valued.